Hello, I’m Selin

I’m a UK-based senior copywriter and creative thinker with over 13 years' experience writing for brands big and small.

About me

Right now, I'm writing words and UX copy for the award-winning  OLIVER Agency, with Barclays UK and Barclaycard making up my current clients. Before this, I was writing for British fashion brand Monsoon Accessorize, global e-commerce marketplace Groupon UK & IE, pop culture pros TruffleShuffle, flash sale aficionados Zulily UK and disruptive tech start-up Raze (formerly known as Bagboard).
I love working with brands with big missions and big personalities. I get a real kick out of helping them find their tone of voice and creating truly brilliant copy that helps make them shine. Creative, versatile and adaptable, I'm a dab hand at crafting all kinds of content - including website copy, email newsletters, blogs, SEO copy, UX copy, social media copy and marketing copy, to name but a few.
I also love writing words that matter. That’s why I’m always on the look-out for brands who  empower people - especially women or mothers - and are actively making a difference in their lives.
When I’m not writing from my cosy home office, I can usually be found out and about with my toddler, attempting to get through the pile of books on my bedside table (always with my ginger cat Rusty close by), as well as renovating and decorating our family home.
 

Brands I’ve worked with

OK, let’s talk!

Fancy working together or having a chat about a copy project? I’d love to hear about it - just drop me a message below.